About the CEO

Built on experience. Driven by purpose. Focused on impact.

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Guiding Organizations With Clarity and Insight

Shay Barclay, the CEO of Strive for Synergy, has over 25 years of experience in the not-for-profit sector across many industries. Her leadership reflects a deep understanding of both governance and operations, an essential combination in effective association management. With the ability to see both the board’s strategic priorities and the operational realities required to execute them, she brings a balanced, high-level perspective that strengthens organizational alignment and performance.

This dual perspective enables her to:

  • Anticipate challenges before they emerge
  • Develop systems that support continuity and long-term leadership transitions
  • Communicate effectively across boards, committees, members, and operational teams

Her leadership is defined by strategic insight, operational discipline, and a commitment to building associations that are not only well-managed but also positioned for sustained growth and long-term success.

See the Team Driving This Forward